When it comes to quality rugs, wool is one of the best, most widely used and highly-regarded materials. Used in everything from traditional Kilim rugs, to contemporary and modern carpets. It is more expensive than sythetic fibres such as Polyester, but more affordable than others such as Silk and Viscose. So for us, it's the perfect choice for quality and affordable rugs that will last a lifetime. It's not often we'd use these two words in the same sentence but we think both style and practicality is important. A stylish rug will soon become less so if it becomes stained and worn. That's why wool rugs with their stain resistance, thanks natural oils in the wool are a great choice for both their style and practicality.